• Web Design

Web Fashion. Color Trends of 2013 – Choose the Right Hue to Slap Up Your Website

What do you think about fashion? Is it important for you to be in the stream? Even if you are indifferent to fickle trends, it’s impossible to keep out completely as fashion is just a reflection of transient life and our new requirements emerging from the new conditions.

The same situation is observed in web design. In the beginning of each year, analysts from all over the world make their predictions as to the coming trends. These projections are based on the analysis of multiple points influencing web development.

Today we would like to dwell on color palette, considered trendy for 2013 web design. With general tendency towards clean, flat, minimalistic designs focused on content, colors gain special significance as means of attraction, expression and motivation. Later on, you will be able to get a detailed notion of colors in vogue from the articles compiled for the purpose herein under.

In the meantime, let’s overview some of the main color trends characteristic for the current 2013 year.

First of all, it’s interesting to know the opinion of the world’s leading color authority. Yes, you are right; we are talking about Pantone now. Pantone Color Institute is recognized throughout the world as a color research and information expert, sharing its knowledge with professionals in fashion, commercial/industrial, contract and interior design, graphic arts, advertising, film, education and many other industries. According to Pantone, 17-5641 Emerald is the color of 2013 year.

“Lively. Radiant. Lush… A color of elegance and beauty that enhances our sense of well-being, balance and harmony.”

Having studied other sources, we can state that color trends are rather diverse this year. Bright and neon accents refresh the grayscale designs and prevent them from being gloomy. Soft pastel hues create clean stylish atmosphere, easy for visitor’s eye. The best thing about new color trends is that they perfectly match modern touch UI concepts helping to convey retro or futuristic mood, highlight important elements and separate content blocks.

Here is a list of colors and methods to use if you want your website look like a fop among average designs:

• 1. Greyscale with bright accents
• 2. Muted pastels
• 3. Neons and brights
• 4. Color blocking
• 5. Retro color schemes (oranges, peach or plum tones and dark blues)
• 6. Monotone colors (base color and two or three tints: blues, grays and greens)
• 7. Flat colors
• 8. Desaturated and light colors
• 9. Whites, grays and blacks as primary colors.

To continue our absorbing fashion chat, let’s have a look at the articles related to the topic.

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2013 Color Trends on the Web

Here the author covers four color trends along with tools helping to tweak them.

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2013 Color Trends for the Web

This is a concise entry identifying present color trends by means of simple explanations and illustrative examples.

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A bit of color: The Color of the Year 2013 in Web Design

The article concentrates on emerald color as the winner in Pantone rating of 2013 and features the rest of the trendy hues beginning from 2000.

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Making it Work: Flat Design and Color Trends

The post considers 2013 color trends from the point of their compatibility with flat layouts.

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10 Web Design Trends for 2013 (Flat Colors and no more skeuomorphism)

The article enumerates 2013 web design trends, including flat color schemes and their usage in mobile devices.

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10 Web design trends you can expect to see in 2013 (Calmer color schemes to reappear)

The abstract tells about calm color shift and names several primary colors for faultless application in trendy designs.

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