• Marketing

Tips on Improving Your Online Presence

In today’s highly competitive and overcrowded web world, you need more than just a generic website to have an edge over your competitors. How your content is laid out, and what fonts and colors you’re using can make a huge difference in the success (low bounce rate and high conversion) and failure of your website (increase in abandonment rate and poor sales).

In a nutshell, you need to focus on creating a website far better compared to the competitor’s site in terms of visual appeal and functionality. Here in this post, we’ll talk about a few tips that will help you improve your online presence compared to your competitors.

Here are some of the key considerations you must pay heed to while trying to establish yourself as a strong online identity:

1. Know Your Goals and Strategize Accordingly

Begin with understanding: what are your business goals? Once you know about the business goals, make sure to write them down, so that you can refer to them as and when required. And the time you start making efforts towards growing your web presence, constantly ask yourself if those efforts are (somehow) helping you to meet your business goals or not.

Keep in mind not to build a web presence, just for the sake of going online. Rather, strategize your business plan so that it can help you stand out from the competition.

2. Embracing Content Management System (a.k.a CMS)

CMS has become the “de facto” standard for building websites – of all sorts and sizes. In fact, the majority of sites today are built using a CMS, since such a system gives site owners the ability to create and manage their website easily and quickly. Thankfully, there are several amazing content management systems out there that give them peace of mind by allowing you to tweak and make changes to your website without having to worry about the technical aspects.

However, WordPress is the most popular CMS because it is super easy to use, SEO-friendly, free software, and can be extended using themes and plugins. WordPress lays down a solid foundation for creating a successful website or blog.

3. Create Unique and Quality Content

Creating unique and engaging content for your business organization is another crucial aspect that can help you create a solid web presence compared to your peers. In fact, providing relevant and high-quality content to your visitors will encourage them to share it with others, which eventually helps in increasing your visibility online. And thus, help establish you as an expert in your niche.

What’s more? Producing good content that is fresh can help your web pages rank higher in SERPs (search engine result pages), which expands your reach further to new customers. Start by writing short blog posts or articles containing quality content that is relevant to your target audience.

4. UX is Crucial To Your Growth

Even though a lot has changed in the way websites are being designed, still many organizations seem to be stuck with traditional ways of doing design – which results in hard-to-read text and difficult-to-navigate user interfaces. However, today having a website with a clean and intuitive UI has become a lot more important to keep your visitors engaged with your web pages for a longer duration.

In essence, good user experience (UX) is an important element that can help in designing an effective online presence. Also, it gives your online identity instant credibility which is definitely a good move towards establishing yourself as a better brand over your competitors. Below are a few key points that will help you come up with a great UX design:

• Build your experience around a great idea – particularly ones that effectively address the needs of your customers.
• Make sure to provide your users with an experience that they’ll enjoy using and so on.

A Few Other Recommendations For Creating a Lasting Impression

Apart from the key recommendations that we’ve discussed above, there are a few other nitty-gritty yet important things to consider that can help you stand out from your competitors by helping you create a lasting impression:

• Creating a professional and memorable logo can help people easily recognize your brand. In fact, a logo can make you stand out in today’s extremely crowded online marketplace.
• Create a profile on social media channels, as it serves as a great tool that can help in increasing your list of fans and followers. Additionally, it even helps to reach out to your target audience who knows and trusts you.
• Lastly, running email marketing campaigns that offer exclusive deals, and discounts and provide needed information to your users, and thus helps in building a strong relationship with your customers.

Conclusion

The online marketplace is fluid and an ever-changing thing. With each passing day, new websites sprout up over the web, offering better and more advanced online experiences compared to the other sites. And so, it becomes important to constantly engage in best practices that can help in improving your web presence over your competitors. To help you out, I’ve listed some easy-to-follow and important recommendations that you must take into account when making efforts to improve your online identity.