Involving Negative Space for Better Logo Design Results
We can call involving negative space a current trend in logo design. As you know, negative space (or white space) is an empty space between the design elements (positive space) of your composition. The term is closely connected to the principles of minimalist approach, extremely popular in logo design today. Developers adherent to minimalism have to be highly creative in order not to make something monotonous and inelaborate. Clever usage of negative space becomes very useful if you want to avoid these points. The smartest logos usually reveal some hidden shapes after a few moments of contemplation. People like mind games if they are not too tricky of course and they can solve the rebus quickly enough to feel smart. The technique helps to keep customers’ eye longer as the logo seems more interesting, informative and worthy of their attention. Besides, negative space is the perfect mean to keep ideal balance and make the logo look clean, catching and professional.
Needless to say how important the logo is for the company. Here we talk about unique brand identity which will be company’s business card for many years. That’s why creativity is welcomed. It’s not a secret that the logo should reflect main company idea and stick to the corporate style and colors. But what about the hidden images created by the negative space? Surely, they should also be relevant to the particular business sphere. But the matter is not that simple as it seems. The goal of negative space images is to make the concept more clear and obvious, to reveal more information about the company in the artistic, figurative manner. In other words, the viewer should understand what product the company offers without reading any text.
As you see, negative space should be considered not like emptiness that need to be filled, but like the mean for unobtrusive expression, allowing us save harmony and simplicity of composition which is essential for good logo design. Below follows a collection of negative space logo designs which will completely clarify the issue for you.
You can also follow this link to know more about negative space solutions able to improve the typography of your website.
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