• Graphic Design

20+ Typography Packaging Designs to Inspire on Golden Middle Principle

If earlier kids asked, where the babies are taken from, nowadays they got another problem. Some of them think that food appears not on trees and plains, but grow in supermarket. It’s surely a silly outrance of consumerism influence due to the lack of proper education. Hope the parents will explain to their children what the source for their favourite sweets is.

As for us, adults, and moreover – adults involved into marketing, we should think about this fact as a significant demonstration of branding importance for modern society. And once we mostly get food not from farms in natural look, but from supermarkets, we should pay attention to the packaging: it fully represents the product and it depends mainly on the sympathy for packaging if the customer buys the product or not.

Golden Middle

It’s hard to design truly attractive packaging. Experience shows that a designer should find some golden middle in the degree of extraordinarity. It means that a packaging should be quite simple, nevertheless it must have a certain unique zest, not fussy, but still bright.

One of the most important details in packaging design is typography. And the principle of golden middle is certainly appropriate for this part as well. To have more complete idea of what I mean under it check the next digest of typography packaging designs for inspiration.

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From Farm to Fork

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Gautier’s Winter Nuts

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Panettone and Pandoro

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Millie’s Fromage Cheese Making

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Williams-Sonoma’s Thanksgiving Food Assortment

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Organic Honey

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Apis Hive Honey

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Emporio Tea

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Teapee

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Melibea Honey

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Müller Méhészet

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Handsome Coffee Roasters

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Bee Local

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Slapfat Brew-B-Q Sauce

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Slingshot Coffee

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Jilly Jam

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Hiro

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Neil Ashmead GTS Shiraz

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The Kingdom Animalia

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Xoko Chocolate

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Bogoi

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Moroccan Mint Tea Primer

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Lock Stock & Barrel

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You see the listed packaging have clean and clear typography. But the fonts catch on. That’s the bottom line. So, be inspired and create even better examples. Good luck.

About the author:

Art Rivera: Deeply interested in everything connected with Internet, I sincerely suppose the web is the only future reality for the humanity through its inevitable involving into every part of human life. I’m not a great fan of cyberpunk concept, but the world is keeping that certain direction of total connectedness. And of course there should be someone, who can write the history, who would describe and analyze and enter in the record all notable changes and tendencies on the web. Hello, it’s me.